Christmas Shopping in Bruges – 2026 Market Guide & Winter Activities

Bruges Christmas window display

Nothing else sparks the festive mood quite like a stroll around a traditional European Christmas market. If you’re looking for one of Europe’s most-loved winter destinations, here’s everything you need to know about Bruges Christmas Markets in 2026!

On the coach back from our Amsterdam trip, the driver slid ‘In Bruges’ into the DVD player to get us in the mood our next stop. Bruges is not, as Colin Farrell’s Ray would put it, “a shithole” – but in fact, an absolutely gorgeous place to visit.

The streets and buildings in Bruges are like something out of a fairytale at any time of year. At Christmas, however, the magic is extra special. Horses and carts trot around the square, shoppers wrapped in warm coats and scarves stroll along perfectly decorated streets, and the scent of mulled wine and chocolate dances through the air.

If you’re planning a winter getaway for some Christmas shopping, here’s why Bruges is the perfect festive destination!

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Bruges Christmas Market Essential Info

There are actually two Christmas markets in Bruges that are part of the Winter Glow celebrations. The larger of the two is located on Bruges Market Square, and the smaller can be found on Simon Stevin Square.

They aren’t as big as the markets in Brussels and Antwerp, but the beautiful architecture of the city and traditional stalls make them some of Europe’s most charming Christmas markets. Across both markets, you’ll find plenty of enticing stalls selling food, drink, gifts and decorations.

When does Bruges Christmas Market open?

The Bruges Christmas Markets open around the third weekend of November and stay in the city for the first full week of January. The Visit Bruges website will be updated with dates for 2026, but based on previous years, I’d guess the opening dates to be around Nov 22nd 2026 – Jan 6th 2027.

Opening Times

Both Christmas Markets in Bruges open daily, from 10am-10pm Sunday-Thursday, and from 10.30am-11pm on Fridays and Saturdays.

The markets are open on Christmas Eve and New Year’s Eve until 5pm; and a small number of stalls also open for limited hours on Christmas Day and New Year’s Day.


Is Bruges Christmas Market expensive?

Prices at Bruges Christmas Market are comparable to other cities in Europe. Expect to pay around €4-5 for a mulled wine and €5-6 for a crepe or waffle from a street food stall.

Souvenir decoration prices vary, and can cost anywhere from €3-20+ depending on the type and size of decoration you’re looking for.


What’s the best time to visit Bruges Christmas Market?

A popular tourist destination in general, the festive markets in Bruges are popular with day visitors from surrounding cities as well as those dropping in on coach trips. As a result, the markets can get very busy, especially during the afternoon.

A slightly quieter time to visit the markets is during weekday evenings – so it’s worth booking an overnight stay in Bruges. You’ll be able to have a more relaxed experience of the markets this way, and enjoy the city’s beautiful Christmas light displays.

Two rows of Santa figurines on a Christmas Market stall in Bruges

What to buy at Bruges Christmas Market

With a huge range of stalls on offer, the market is the ideal place to pick up unique Christmas gifts. Don’t forget to treat yourself too, though! 

Belgian chocolates – Belgium is well-known for producing high-quality chocolate, and a beautifully presented box makes the perfect affordable luxury Christmas gift.

Christmas tree decorations – give your tree that cosy, chocolate box town look with some handcrafted tree ornaments. Available in all kinds of styles and designs, you can even add personalisation for a unique festive souvenir.

Artisanal cheese – Christmas and cheeseboards go hand-in-hand, and Belgium has a range of unique cheeses that make great gifts for dairy-lovers.

Beer – one of Belgium’s finest exports, you’ll find entire stalls dedicated to the good stuff at Bruges Christmas Market. Take home bottles and glassware, to enjoy over the festive season with family and friends.

Winter clothing – from socks to scarves, a handmade winter accessory makes a thoughtful gift. Also helpful if you forgot to pack your own winter warmers…

Lace – Bruges is home to centuries-old traditions of lacemaking, and at the Christmas markets, you’ll find a range of handmade lace textiles. (If you want to learn more about the craft, pay a visit to the Lace Centre and Museum)


Food & Drink at the Market

One of the essential things to do at Bruges Christmas Market is to get a taste of all the delicious goodies on offer. Trust me, with all the delicious smells in the air, you won’t be able to resist! Check out some of the best things to eat and drink in Bruges at Christmas:

Waffles – a Belgian delight! Choose from the classic fluffy waffle style, or the sweeter, more compact Liege waffle. Top with whipped cream and lashings of chocolate sauce for the ultimate Bruges Christmas market treat.

Belgian Fries – if you’re more of a savoury lover than a sweet tooth, a portion of Belgian style fries will keep you fuelled for festive exploring.

Speculoos – a Christmas traditional cookie, filled with seasonal spices such as nutmegs and cloves. Nibble on one as you’re exploring, and take a packet home for under the tree.

Mulled Wine – a festive classic! Warm up as you wander the stalls with a steaming glass of hot wine.

Genever – a favourite juniper-inflused Belgian spirit, similar to gin and available in various flavours including fruit and chocolate.

Hot Chocolate – in a country known for its chocolate expertise, the beloved hot chocolate just hits different.

Belgian waffle topped with cream

Christmas Shopping in Bruges

Alongside the numerous stalls that line the market, there are plenty more opportunities for Christmas shopping in Bruges!

Kathe Wolhlfart – these specialist Christmas shops are open year round, as it’s never too early to start preparing! Pick up tree ornaments, traditional nutcrackers, figurines and home decorations for a European touch to your festive decor.

Kerstfeeërie – sells Christmas decorations and handcrafted, intricate cuckoo clocks.

De Witte Pelikaan – behind a baroque facade of a restored Renaissance building, peruse characterful and unusual Christmas items.

If you’re looking for more general Christmas gifts, Bruges historic centre has a wealth of shops selling clothes, toys, homewares and much more.


Other things to do in Bruges at Christmas

The Bruges Christmas experience isn’t just about the markets. The festive celebrations in Bruges are known as the ‘Winter Glow’ experience, and includes a sparkling light trail, ice skating and an impressive Christmas tree at the centre of the city.

Bruges Winter Glow Light Experience Trail

Since 2019, the Winter Glow Light Experience Trail has played an integral part in Bruges’ festive celebrations. Featuring multiple eye-catching light installations, the trail lights up some of Bruges’ most beautiful buildings, creating a fairytale ambience. These innovative illuminations bring a new depth to this beautiful city, bringing architecture to life in an elegant display.

Opening Times: The trail is lit from 5pm until midnight daily.
Admission Fee: Free

To make sure you don’t miss a thing on the Bruges Light Experience Trail, download the map here.

Ice Skating in Bruges

On a Christmas visit to Bruges, don’t miss the Minnewater ice skating rink! A floating sustainable ice rink on the ‘lake of love’ makes the perfect setting for a romantic activity against a backdrop of twinkling lights.

The rink operates annually on the same dates as the Christmas Market. The rink opens on Christmas Eve, Christmas Day, New Year’s Eve and New Years day for shortened hours.

Opening Times: Sun-Thu 11am-9pm; Fri & Sat 11am-10pm
Admission Fee: €7

Belgian Beer Tasting

Of course, any trip to Bruges wouldn’t be complete without sampling delicious Belgian beers!

You could explore six of Belgium’s best brews at local spots on a beer tasting walking tour; or learn more about the history of Belgian beer at Bruges Beer Experience, an interactive museum with included tastings.

Looking for somewhere else to enjoy the best of Belgian beer? Take a day trip to Leuven!

Make your own Belgian Chocolates

Because nothing says love like a handmade gift, right? With a Belgian chocolate making workshop, you’ll learn the secrets of the master chocolatiers, and take your goodies home with you after. Whether you give them to a loved one or eat them yourself is up to you to decide…


Where to stay in Bruges at Christmas

Bruges has a range of accommodation options, from traditional style guesthouses to plush hotels.

Ibis Budget Brugge Centrum (££) – budget chain hotel close to Bruges Central Station
Hotel Tijl Uilenspiegel (££) – canalside hotel with simple, cosy guestrooms
Hotel Navarra (£££) – elegant 17th century mansion hotel with fitness suite and pool
Novotel Brugge Centrum (£££) – newly renovated hotel in a quiet area with seasonal outdoor pool
Castelsuites (£££-££££) – beautifully decorated small luxury hotel
Dukes Palace Bruges (££££) – elegant 5* hotel in a 15th century former palace

For the budget traveller, there are multiple hostels in Bruges city centre, including:

Lybeers Travel Hostel (£) – homely hostel with a friendly beer bar
Snuffel Youth Hostel (£) – sleek and simple hostel in the historic centre


Getting to Bruges

Bruges isn’t the most car-friendly city, so if you can, travel in by train. Bruges is around an hour’s train ride from Brussels, and around an hour and a half from Antwerp. If you’re travelling from London, you can get the Eurostar to Brussels and continue your journey from there.

If you’re on a Belgian road trip so need to park your car, consider parking outside the historic centre. There’s an underground parking garage near Bruges Central Station, and the free Coiseaukaai, Bevrijdingslaan and Boogschutterslaan car parks are all around half an hour’s walk from the city centre.

Once you’re inside the historic city centre, you’ll realise that Bruges is a relatively small city, and you can easily get around the key sights on foot.


In summary: should you go Christmas shopping in Bruges?

Christmas shopping in Bruges is a wonderful experience, in such a beautiful city. It has such a magical feeling, especially around Christmastime. We had a blast picking up some unique souvenirs, and savouring the festive atmosphere.

Whether you’re booking a city break or visiting on a day trip from elsewhere in Belgium, the Christmas markets in Bruges never fail to invoke festive cheer from even the most ardent Grinches!

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23 Comments

  1. Fun! We discovered Bruges in the fall and imagined how glorious it must be at Christmas! Much of The White Queen was filmed there because of the beautiful bridges, churches and historic buildings never marred by war. Very special place!

  2. I have to admit that I’m a bit jealous!! Beautiful pictures, and the Christmas shopping looks amazing there! I’ve never been but would love to visit one day x

  3. I’m always so tempted to go at Christmas. Seriously going to plan it for next year now. And mmmm blaardy love Advocaat!

  4. Bruges was my first Belgian experience waaaaaay back when on a school trip, and I’ve been in love with Belgium ever since. So unassuming, friendly, gorgeous and chocolate-y. Have you been to Antwerp? The most impressive railway station I’ve ever seen, AND giant hands everywhere. Love random #citytripping!

  5. I love Bruges – it’s ages since I’ve been but it is so pretty, and I always think it must be so perfect at Christmas. Hilarious that the driver put In Bruges on to get you in the mood. Really need to make plans for next year I think, and get myself feeling festive (and stock up on chocolate) Thanks for linking up with #citytripping

  6. Those truffles!! Bruges is on my list. I’ve only been to Brussels (and only for a very short time), but I remember enjoying the food and the architecture – and every city I’ve seen through pictures looks equally as lovely!

  7. We just loved our visit to Bruges and even picked up an ornament to commemorate our visit. It looks so lovely at Christmas time, what a fairytale! Our only regret during our visit was not eating more chocolate… what were we thinking?! #citytripping

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