What To Expect From Your First Time Shopping in a Moroccan Souk

Anyone for some serious shopping in a Moroccan souk? On my final day in the country, when I was all surfed out, I decided to take my aching body into Agadir with some of the guys from my hostel before my flight to check out Souk El Had.

Souk markets are basically big ol’ open air marketplaces, selling everything from clothes and shoes to food and furniture – plus a whole lot of tourist-friendly souvenirs. Souk El Had is the biggest urban souk in Morocco, with around 3,000 stores. That’s a lotta shopping. They’re popular places with both locals and tourists alike, and there are some great deals to be found if you get the hang of the haggle. More on that coming soon…

First Time Shopping in a Moroccan Souk: Souk El Had, Agadir, Morocco

Souk El Had has, like, a billion entrances (okay, eleven) and is absolutely massive. Some sites recommend you go in a specific entrance as a tourist, although we just strolled into the first one we came across, which was number 6, and were fine. Inside, we found a maze of shops and stalls, and had already lost half the group within about 10 minutes of going in. Oops. (it’s okay, we found them again, eventually!)

First Time Shopping in a Moroccan Souk: Souk El Had, Agadir, MoroccoFirst Time Shopping in a Moroccan Souk: Souk El Had, Agadir, Morocco

The first area we walked around were selling clothes, and the bigger stores almost had a ‘jumble sale’ vibe, with all kinds of clothing on offer in no particular methodical order. Some of the stalls were more specific, including leather goods, trainers, underwear and pretty much any item of clothing you could think of. And then some.

Some of my favourite stalls were the ones filled with all sorts of trinkets and bits and pieces – from jewellery and lamps to pretty pots and kitchenware. As I didn’t have much space in my hand luggage, it limited what I could pick up but it was still incredibly fun just to look at everything on offer! Another part of the beauty of souk shopping…

First Time Shopping in a Moroccan Souk: Souk El Had, Agadir, Morocco First Time Shopping in a Moroccan Souk: Souk El Had, Agadir, MoroccoFirst Time Shopping in a Moroccan Souk: Souk El Had, Agadir, Morocco

From what I’d read, I was expecting the stallholders to be quite pushy about getting you to buy things, but I actually found most of them to be quite laid back, and happy to just let us browse. One of the stallholders even introduced me to his pet lizard while the boys were making their purchases…

There’s also the aspect of haggling when you’re shopping in a Moroccan souk, which is a big thing with market/street traders. Basically – you don’t have to pay the price they ask – instead, you negotiate your way to a cheaper deal. I ended up offering at least half the original asking price, and with a bit of negotiation, ended up paying quite a bit less than their first offers. I actually really enjoyed the bartering, and managed to pick up some inexpensive souvenirs for a couple of quid each (including a fridge magnet for 5dh, which is basically about 40p…). There are probably people out there way more experienced in haggling than me, but it was a fun part of the whole experience.

A bit of a note: Some of the stall-holders were a bit negative about photos being taken of their stalls – so if you want photos if you’re exploring yourself, either ask first, or just…y’know, be a bit subtle and sneaky about it. Most stallholders didn’t have an issue at all though, especially if you’re just taking snaps from the outside of the stall/shop area.

First Time Shopping in a Moroccan Souk: Souk El Had, Agadir, MoroccoFirst Time Shopping in a Moroccan Souk: Souk El Had, Agadir, Morocco

As well as trinkets and all kinds of goods, souk markets also sell fresh fruit and veg – and this section was pretty huge. With every kind of produce under the sun, this area seemed to be populated by mostly locals rather than visitors. Definitely a good place to pick up some snacks for a day out, just make sure you wash any fruit and veg first – as you probably would anyway with any you pick up from your local supermarket!

First Time Shopping in a Moroccan Souk: Tagine in Souk El Had, Agadir, Morocco

After managing to find a couple of the guys again, somehow, we sat down and had some food. It was actually the first time I’d eaten anywhere other than the hostel, as they provided us with some amazing Moroccan food every day as part of the stay, so I didn’t actually need to go elsewhere.

That being said, I was super excited to try a Lamb Tagine – a classic Moroccan dish. This one was delicious, and only 30 dirham – around £2.40 – including the big ol’ flatbread it came with as well. Bargain! My only regret was that I didn’t order the bigger bowl, I could have happily wolfed down another portion.

First Time Shopping in a Moroccan Souk: Agadir Souk El Had juice

I also grabbed a cup of freshly juiced pomegranate, for 20dh. I did try to haggle on this one, but they weren’t budging. Still, less than two quid for a fresh, tasty drink is still way less than you’d pay in London’s juice bars.

First Time Shopping in a Moroccan Souk: Souk El Had, Agadir, Morocco

My first experience shopping in a Moroccan souk was fun, chaotic and held so much to see (and buy). I was actually quite good, and only picked up a few bits that would fit into my limited hand luggage

After leaving the group, who were headed off to the hammam (a bathhouse) and away from the souk, I was on my own and felt a bit more apprehensive, so headed towards the airport as my flight was relatively soon anyway. After finding myself a taxi driver who didn’t speak a word of English (and didn’t understand my awful, limited French) and a translator to help sort out my journey, I was off to rinse my card a bit in duty free before getting on my flight back to London.

It was a short visit, but I’d definitely like to see more of Morocco in the future. Even if just for the weather, shopping and food. Cause those are the important things, right? I kid, sort of…it was definitely a very different experience to previous travel I’ve done, with a different culture to those I’ve experienced in Europe and the States. There are some other Moroccan cities I’d love to visit, and I’d also love to do something desert-y too. So watch this space!

Have you ever been shopping in a Moroccan souk market? What did you pick up?

  • The market reminds me of one we visited when in Tunisia, it was huge and inside an old walled city. i love it but it was so easy to get lost!

  • Jodie Whitham

    Wow the stalls look incredible. When I went to Tanzania and found their sellers to be pushy, and having being told Morocco were similar, it really put me off. What a fab post! x

  • Jo Wiggins

    I love open air marketplaces and a chance to haggle. Gorgeous photos here x

  • Morrocoan food is amazing and the souk markets look like an incredible place to get lost in. Beautiful photos as always.

  • Oh my goodness, I honestly don’t think I’ve ever seen a more beautiful place. All those colours!

    Beka. xo | littleworldofbeka

  • The Moroccan foods look absolutely delicious and I bet it tasted yummy. I would love to visit morocco one day

  • I went to the Souk’s in Marrakech during my Morocco trip last new year and it was so much fun but I wasn’t very good at haggling x

  • Beautyqueenuk

    The one thing which draws me in is all the bright colours, I would want to touch everything x

  • Lisa Lambert (mumdadplus4)

    This looks amazing my OH would love the food section of the market he loves street food

  • What gorgeous photos. You seriously make me want to go on holiday. The jewellery looks lovely. Glad you had a good trip!


  • Oh wow! It looks like a fab place to visit, your photos are amazing 🙂

  • Dino’s Beauty Diary

    Your photos are amazing! I’ve always wanted to visit Morocco and your pictures have made me all the more eager to go haha. Sounds like you had a great time too! 🙂 xo

    Emma-Louise | Dino’s Beauty

  • Melissa Zia

    o wow looks like a great place to visit, the juice looks very refreshing

  • Shannon Ritchie

    I find haggling to be the funnest thing about going to a market! I’m glad you had a good time 🙂

  • Francesca Nelson

    I love little trinket markets too the photos you took are stunning! I also love a good haggle so well done getting your bits cheaper than they were asking!!

  • Ayesha Farhad

    I love Souk shopping! Even when I am in the UAE I go straight for souks! Love everything there!

  • Paula

    I’ve been to Marrakech many years ago and your post just took me back! I remember we laugh so much after haggling and getting things 70% (or more) cheaper than what they initially told us :). I got a lot of things, but what I still use is a leather bag 🙂

  • beautykinguk

    You’re right on the cost of the fresh juice, it would probably be treble the price here!